- Senior Business Advisor | Sector Team
Anyone who has never made a mistake has never tried anything new. – Albert Einstein
Known for his efficiency, vision, leadership, and management skills, Louis Fortier is an expert in marketing. He has a BBA and an MBA in Finance from HEC Montréal. As a senior executive for nearly 25 years, he has a solid professional background and numerous achievements to his credit in the areas of management, strategic planning, brand development, new products development, and sales and distribution management. He has held vice-president positions at several advertising agencies. He also served as Vice-President, Sales and Marketing at Labatt and Unibroue. As Vice‑President, Cheese Marketing at Agropur, he led the relaunch of the OKA cheese brand. He has developed numerous food products, in both the beer and dairy industries, which generated substantial growth for their respective companies. As part of the Inno‑centre team, Louis helps SME owners to develop strategies and tactics for achieving their maximum growth potential.
He specializes in:
- Strategic planning
- Sales and marketing
- Brand development and positioning
- New product development