Jean-François Giguère

For more than 20 years, Jean-Francois has specialized in strategic alignment and the development of marketing and communication plans to help brands and SMEs excel in all sectors. He provides support for business growth, marketing channel optimization, and strategies to promote greater visibility and increased sales over the long term.

With a background in advertising, he has worked for major agencies such as Cossette, PALM, LG2 and Draftfcb. Jean-Francois founded Quebec’s first organic microbrewery, Bières Boldwin, in 2015.

Jean-Francois has a bachelor’s degree in public communications from Université Laval. He is also certified in SME governance from the Institute for Governance of Private and Public Organizations.