Peter Chapman

Peter specializes in marketing and sales strategies for SMEs in the agri-food sector. He assists them in marketing their products, from identification to market penetration with retailers and distributors. He advises them on brand activations and sales support tactics.

With more than 30 years of experience, Peter has held a number of executive positions at Loblaw Companies. In 2008, he founded his own marketing consultancy, SKUFood, a benchmark for the entire industry.

Peter holds a bachelor’s degree in commerce and marketing from Mount Allison University.