Professionnal Background
Michel specializes in marketing and digital strategy for SMEs. He supports them in their digital positioning and online business model, recommending an omnichannel e-commerce approach for an optimized customer experience.
Backed by more than 25 years of experience, Michel has held various executive positions at companies specializing in e-commerce and digital strategy, including Orckestra Technologies and CloudRaker. In 2018, he embarked on his entrepreneurial journey by heading a company specializing in e-commerce for the food sector. He now focuses on consulting and coaching activities.
Michel has completed training in business administration at HEC Montréal and holds a certificate in advertising from the Université de Montréal.
Areas of expertise
Marketing and communications
Digital transformation