Martin specializes in sales and marketing for SMEs in all industries. He assists them with strategic and operational planning, developing innovative tactics to reach customers across various channels. He has an extensive understanding of operations and how different departments work together.
With more than 30 years of experience, Martin has held a number of senior executive positions at entertainment and media companies such as Grand Prix du Canada, Astral and Bell Media.
He holds an MBA from Concordia University, a post-MBA in strategy, as well as a certificate in digital content and community management from McGill University. Martin also possesses two coaching certifications: The Professional and Personal Coach Certification (PPCC) and the Professional Certified Coach (PCC) certification from Concordia University. In addition, he has earned the Associate Certified Coach (ACC) credential from the International Coaching Federation (ICF).