Professionnal Background
With a long career spanning over 40 years, Louis specializes in strategic planning and marketing. He supports SMEs in developing or enhancing their business model and positioning. He advises them on their brand architecture and their distribution and marketing channels to deliver an optimized client experience in their market.
Louis has held executive positions at major corporations in the agri-food industry such as Labatt, Unibroue and Agropur as well as at advertising agencies such as BCP and Marketel.
Louis has a Bachelor of Business Administration and an MBA in finance from HEC Montréal.
Areas of expertise
Marketing and communications
Sales Optimization
ESG Fundamentals and sustainable development