Richard Cantin

Senior Business Advisor
Professionnal Background

Richard specializes in marketing and sales for SMEs. He advises executive committees in their preparation and planning for sales to support growth, and acts as a mentor in skills development for sales teams. He also assists them in their marketing and distribution strategies, and in developing partnership agreements.

With more than 40 years of experience in the food industry, Richard has held a number of executive positions at national and international companies, including Fromagerie Bergeron, SAQ, Geloso Group, Coca-Cola Canada and Bimbo. Since 2000, he has served on the board of directors of Les Œuvres de Jean Lafrance, an organization dedicated to youth development.

Richard holds a bachelor’s degree in business administration, with a major in marketing, from Université Laval.

Areas of expertise
Sales Optimization
Strategic Planning