Rocco Lofano

A specialist in the food and retail industries for over 40 years, Rocco helps SMEs in these sectors with their brand positioning, marketing and sales optimization. He also advises companies wishing to grow through franchise development strategies.

Rocco has held a number of executive positions, including Vice-President of McDonald’s restaurants and Vice-President, Business Development, for St-Hubert restaurants.

Rocco completed an executive leadership development program at Thunderbird School of Global Management in Arizona (U.S.).