Professionnal Background
Michel specializes in marketing and communications for SMEs in all sectors. He assists them with their planning, market analysis and marketing strategy. In particular, he advises them on positioning and brand architecture.
With 30 years of experience, Michel has held a number of executive positions at Canadian and international companies such as L’Oréal, Cascades and Sleeman Breweries. A seasoned entrepreneur, he has founded and led several companies specializing in brand strategy, including three creative intelligence firms in 2022.
Michel holds a bachelor’s degree in business administration with a concentration in marketing from Université Laval.
Areas of expertise
Marketing and communications