Sylvie Chapron

Senior business advisor
Professionnal Background

For over 30 years, Sylvie has specialized in B2B and B2C marketing strategies. She shares her expertise and hands-on approach with SMEs to guide them in client experience, product and service marketing, and strategic planning. She is also involved in projects to implement ESG criteria in organizations.

Sylvie has held a number of executive positions at major national and international companies such as Fromagerie Bergeron; Citadelle, Coopérative de producteurs de sirop d’érable; Egg Farmers of Canada and the Royal Canadian Mint.

Sylvie has a background in marketing management, branding, product development and leadership from McGill University and HEC Montréal. She also went on to earn her leadership certification from École d’Entrepreneurship de Beauce.

Areas of expertise
Marketing and communications
Strategic Planning
Sales Optimization
ESG Fundamentals and sustainable development