Édouard Préfontaine

Senior business advisor
Professionnal Background

With more than 35 years of experience, Édouard specializes in strategic alignment and growth plans for SMEs in all sectors. He assists them with market research, brand positioning and project feasibility studies in order to define the business opportunities, ultimately leading to adapted marketing plans for local, national or international markets.

After holding positions as Director and Vice-President of Lavalin’s Economic Studies division, Édouard pursued his entrepreneurial career by starting his own consulting firm specializing in strategies, economic feasibility studies and market development for SMEs.

Édouard has a background in economics from the University of Ottawa and an MBA in international management and marketing from HEC Montréal.

Areas of expertise
Sales Optimization
Marketing and communications